The advancements in technology in the last three years have led to the rise of artificial intelligence in all aspects of science, robotics and especially in digital marketing. In the last three years we have seen robots like the Google Assistant and Apple’s Siri take to the stage and start to offer personal solutions to common problems people face on a day to day basis. In addition to this we have robots like Amazon’s Echo and Google Home to offer advanced voice commands to do mundane tasks for us. However, all this talk is accompanied by some serious concerns, because although these technologies may appear to be very intelligent in nature they still cannot replace humans in any real sense of the term. This is because humans are superior in so many ways, and we are capable of using technology to benefit us in all ways. Therefore, the advances we see in these technologies will most likely be incremental and not dramatic.
One of the biggest areas that we predict for 2021 will be the field of consumer electronics. Consumer electronics are the areas which have always been the most exciting for research teams, but where progress has been slow. In the last few years four new technologies have emerged, namely augmented reality, smart contacts, computer vision and robot experience. These four technologies all have the ability to combine with big data to create entirely new areas of consumer entertainment.
So what should we make of the future of consumer electronics? Well, the predictions are that the first wave of these products will hit the shelves in early 2021. They will be offering completely new ways for consumers to interact with their phones and computers, as well as providing completely new ways for browsing the web. We predict that over the next few years we will see a lot of these devices integrated into a single unit which can be used to make shopping more convenient and more fun. However, one of the big predictors for that future is that in the near future machine learning will be more important than people think.
Machine learning will enable machines to process large amounts of unstructured data and then formulate reliable and accurate generalised predictions. These generalisations will then be fed into a highly sophisticated algorithm which will be able to tell different types of situations. As the accuracy of these predictions improves we will see a big increase in the number of products which are marketed using artificially intelligent systems. As more people start to use these machines in their everyday lives we will see big improvements in all facets of the market. As an example, you may see an application that can predict when it’s best to order in restaurants and when to avoid.
Another prediction which is not too far-fetched is that the next few years will see a rapid growth of predictive dialer software across the UK. This is because such predictive dialers will be able to automatically target leads, as well as having the power to analyse customer data and make appropriate changes to their marketing campaigns. Predictive dialers will also be able to send out targeted messages to customers, and monitor the effectiveness of those messages. In short, these devices will be able to deliver highly targeted marketing messages to their users, and this will significantly boost conversion rates.
Robotic systems will also play a huge role in the automotive industry. Where in the past people were forced to call an auto mechanic who could interpret complicated diagnostics information and then recommend the right vehicle for their needs, now people have the power to do all of that themselves. This means that a mechanic will never again have to wait on hold with a client to convince them that a particular vehicle is the right one for their needs. Instead, every customer will know exactly what they want and how much they want it. This has led to a dramatic decline in the cost of vehicles, as people are no longer willing to pay inflated prices for a car that they can get for much less money.
There are also a lot of applications in the banking sector. Where in the past people had to call an advisor on the phone, with a certain degree of success, to help them decide where their money should go – today, the advisors can be done entirely through the Internet. Robots in digital marketing allow banks to target people based on their current financial situation. This allows the bank to get real-time feedback about their clients, which in turn can help them make more informed decisions about what types of products and services they should provide. Even more, the new technology allows the bank to avoid spending too much money on these new clients, as they can simply track their activity using a smartphone app.
Robots in digital marketing offer a brand new way of engaging with your market. This not only lowers costs for you, but also provides a higher return on investment than you might have thought possible. This is especially true for businesses that don’t yet fully understand the unique needs and desires of their clients. In short, these new technologies allow you to reach a completely new level of potential customers, allowing your business to grow exponentially. And best of all, it doesn’t require any new products or services at all!
