You can balance the cost and quality of postcard printing by considering different factors. Keep in mind that your postcards need to speak directly to the consumer, not industry jargon. For this reason, you should avoid using a lot of industry jargon in your postcards.

For best results, choose postcards that are laminated with glossy cover stock. After that, all you have to do is mail them out. To avoid wasting your money, choose postcard printing and mailing services that offer these three key elements:

Custom Postcards

Postcards are an excellent way to advertise your business and introduce it to potential customers. Whether you are looking for postcard printing and mailing services or an solution, The UPS Store can help. With over 3,900 locations nationwide, we’re sure to have a solution to fit your needs. Here are some tips for creating a winning postcard. Using high-quality images is crucial to making a great first impression.

Postcard sizes vary. For a bigger impact, try printing your postcards on thicker cardstock. Postal services usually charge more for postcards that are over 6 inches. Larger postcards may be difficult to mail. EDDM requires a minimum size of six inches by 11 inches. These sizes can help your postcards stand out among a sea of other mail. They can also be customized for your brand’s color scheme.

EDDM

EDDM (extended data distribution) is a highly effective marketing method that targets customers within a five-mile radius of your business. While you might have a list of potential customers, EDDM allows you to target people who do not reside in the same zip code. This allows you to run both extensive local campaigns and smaller, more targeted mailings. There are certain rules you need to follow when using EDDM. In addition to the 5,000-piece daily maximum per day, the minimum number of print pieces to qualify for EDDM is 200.

The first step in EDDM postcard printing and mailing is to decide on the materials that you’ll use. You can print on both sides or choose from different coatings. A 14 pt. postcard is printed on a glossy, matte, or uncoated paper. A ten-pt. postcard has a more matte or gloss finish. For a visually striking postcard, you can opt for a high-gloss UV front with a slightly less shiny glossy back. You can even choose to have a perforated postcard printed as your next order.

Laminated cover stock

For a more formal look, you might consider using a cover stock for postcard printing. This thicker paper has more durability and looks more professional. Use it for invitations, resumes, menus, and other printed materials. A glossy finish adds protection and accentuates colors. If your postcards will be displayed in a public setting, a glossy cover is a good choice. Aqueous Coating is another option.

If you’re concerned about the quality of postcard printing, a glossy finish is a great choice. Unlike matte, glossy cover stock, glossy postcards have excellent glossiness. A glossy three-mil finish will prevent fading and is water and overall-wear-resistant. You can use them for appointment cards, reminders, and more. Besides postcards, they are great for a number of other applications, including greeting cards, business cards, and even coupons.

Cost

Postcards are a cost-effective way to advertise your business. They don’t require elaborate folding or binding and are delivered quickly. The printing costs for postcards vary between $3.50 and $30 per thousand, depending on the size and quantity of postcards needed. However, if your goal is to attract more attention and generate sales, you may want to consider using variable data on your postcards. The cost of postcard printing and mailing will vary according to the size and quantity of the postcards.

Postcards can cost as much as $100 each if you use a professional designer and copywriter. A mailing list of 1000 addresses costs $300. Another $300 goes toward postcard printing and mailing. After that, you’ll pay around $0.30 per postcard. The final cost of mailing 1000 postcards is $350, so the total cost for direct mail is $1,150. And that’s before you factor in postage costs.